‘To sell young Hereford bulls with structural soundness and above average genetic merit.’

The Concept

The concept for a performance based bull sale was first considered when five like minded Gippsland Hereford breeders met over a cup of coffee to discuss their breeding programs and breeding objectives and how they proposed to promote their Hereford Studs and sell their cattle, particularly their bulls, into the future.

Point of Difference

Interestingly they were all long time supporters of BREEDPLAN and the various technologies and science available to the stud cattle industry to support them in their breeding decisions and pursuing their breeding objectives.

It was considered important to have a point of difference and they therefore decided on the concept of having a performance based online bull sale.

Conditions of Entry

Conditions of entry were set to ensure each lot was structurally sound and fertile, not carrying any known adverse genetic conditions or Pestivirus, be sire verified and above average for various BREEDPLAN EBV’s, Indexes and the traits they considered were the profit drivers for the beef industry. They are confident the genetic merit of each lot will offer purchasers the prospect of genetic gain within their herds to meet their breeding objectives.

4th ANNUAL ONLINE BULL SALE, September 4th, 2024


All 5 our partners will take part in the 2024 Stock & Land Beef Week.

Tarwin Poll Herefords and Willack Poll Herefords open for Inspection on DAY 2 – Sunday 28th January, 2024.

Charellen Poll Herefords, Mundook Herefords & Warringa Herefords open for Inspection on DAY 3 – Monday 29th January, 2024.

Lardner Park 2023 Steer Trial results

Lardner Park 2023 Steer Trial results   Great results from members of Gippsland Performance Herefords at the Lardner Park Grass Fed Pairs Steer Trial. Charellen Poll Herefords pair of Stan and Denise...

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Sept 6th, 2023

New Australian Herefords  Super Sire Mundook Turbo T231 (AI) (PP) sells

New Australian Herefords  Super Sire Mundook Turbo T231 (AI) (PP) sells


OPEN DAY –  August 2024 TBA

Inspection of each Vendors sale Bulls will be held on each of the Vendors properties between 9am – 4pm



Charellen Poll Herefords – Stan Walker – 0428 919 691

Mundook Herefords – Gary Mc Ainch – 0418 514 440

Tarwin Poll Herefords – David Meikle – 0429 800 756

Warringa Herefords – Bill Kee – 0407 825 555

Willack Poll Herefords – Bill Lack – 0459 777 474

From left to right: Gary Mc Ainch, Stan Walker, David Meikle, Bill Lack and Bill Kee.

Selection Criteria that each entry must:


  • All Herdbook Registered, Sire Verified, Poll Status, DNA tested free of all known adverse genetic condition and Pestivirus

  • All have full Hereford BREEDPLAN EBV’s and Market Selection Index Values


  • EITHER be above Hereford Breed Average for IMF (Marbling) and all four Market Selection Index Values; OR be in the top 30% of the Hereford Breed for the Southern Self Replacing Index (SSR Index).

  • All have passed an independent structural assessment and fertility/semen test conducted by Qualified Assessor, Ian Moreland of Studcare Genetics.

  • Assessments are available upon request to the Vendor

Ross Milne: 0408 057 558
Jenni O’Sullivan: 0428 222 080
Ryan Bajada: 0435 411 536


Online Sale – Helmsman Sale System


Peter Godbolt: 0457 591 929
Ray Attwell: 0428 836 136


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Beef Week 2024.
Willack Poll Herefords will be displaying bulls and females for sale on SUNDAY 28thJanuary as part of Stock and Land Beef Week. In our 48th year of breeding Poll Herefords, we are also a member of Gippsland Performance Herefords and will have many of our breeders on display.
Location: 469B Cowwarr Seaton Road, Dawson
Contact: Bill Lack 0459 777 474
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‘To sell young Hereford bulls with structural soundness and above average genetic merit.’

4th Annual Online Sale

Sept 4th, 2024